The Urban Interactive District will become a local hub where visitors and residents alike can enjoy 24/7 amenities and entertainment, from sports events to theater productions and more. The project will incorporate green spaces to inspire a connected and lively public life for visitors and residents.

Located in the heart of Arenapoort, the Urban Interactive District will transform the existing arena area into a more diverse, more vibrant community. The project will expand the area’s offerings in terms of retail and entertainment within close proximity to the major sports centers.

The project is set to include one of the highest towers in Amsterdam’s skyline. Each of the buildings has been thoughtfully designed by a separate architect to create a series of unique buildings inspired by a shared goal to create a fun and inclusive area in the city.